Digital media design is all about showing creativity and skills in using of software. This is what this video attempts to show, as it is the design show reel of Billy Blue college of design. One can see designers hard at work on their Mac machines. Very innovative designs have been showcased here, which displays the creativity of designers. Visualisation of the effects is especially interesting for the viewer. Animation is interestingly superimposed with the real word in this video. Different situations in the world of a person are shown. Some of these situations are realistic, while others are purely creative. For example, alcohol being consumed by an animated human being is creative. The names of collaborators on this project are also given in between the showreel.